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Tampa Bay Shines at PRSA Travel and Tourism Conference

July 2, 2014

Press trips go digital at the PRSA Travel + Tourism Conference. Attendees converged on Busch Gardens for a day-long workshop to learn the tricks of the trade.

By Mary Haban, APR

What do you do when hundreds of the brightest minds in the travel industry converge on your city for three days? Show off, of course.

And that’s exactly what Tampa did during the 2014 PRSA Travel and Tourism Conference. The annual event took place this year from June 8 to 11 at the Tampa Marriott Waterside and attracted more than 300 public relations professionals who specialize in hospitality. From digital press tips, to amazing keynote speakers, to intensive sessions on how to integrate your public relations plan into a social-media-savvy success story, the conference offered a valuable forum that was engaging and memorable for all who attended.

Popular speakers included Lee Abbamonte, who’s on course to be the youngest American to travel to every country in the world, as well as Jeff Corwin, host of the TV show Ocean Mysteries. Both provided meaningful messages about the travel sector and how those who practice in it can impact the world through communication.

To demonstrate how popular many of the conference sessions were, imagine standing room only and jam-packed workshops. This was the scene at several of the panel discussions, which were stacked with top editors and travel industry pros. The rousing response of the audience and the follow-up question-and-answer period were proof that attendees not only craved this knowledge, but also appreciated the chance to interact with some of the industry’s most prolific influencers.

The kickoff reception proudly showcased the Tampa Bay History Center, while a media mixer gave attendees the chance to get up close and personal with sea life and journalists at the Florida Aquarium. Other dining events took attendees to some of Tampa Bay’s finest eateries, like Bern’s Steak House, the Columbia, Boca, the Epicurean Hotel, and the Edison Food + Drink Lab.

All in all, the conference provided an invaluable opportunity to get insights on strategies and tactics from some of the best, discuss top issues and trends with nationally renowned leaders, and get to network with PR pros from the region and nation. It was an honor to be able to attend.

To find out more about how much the attendees loved our great city, check out the PRSA Travel Twitter and Instagram feeds:

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