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PRSA Tampa Bay Member Spotlight: Josh Hall

June 12, 2014

Every two weeks, we put a spotlight on a PRSA Tampa Bay member to learn more about their public relations background, advice on best practices and why they love working in the field.

Josh Hall, marketing communications manager at the Laser Spine Institute, is up next in our #PRSATB Spotlight. Storytelling has always come easy for Josh. He credits his creativity and love for writing to his elementary school teachers who encouraged him to write and provided foundational support at a young age.

Name: Josh Hall

Title: Marketing Communications Manager

Company/Organization: Laser Spine Institute

PRSA Involvement (past and present): Member (on and off) since 2009

Josh Hall_Headshot

Josh Hall

 

Connect with Josh on Twitter, LinkedIn & About.Me.

Connect with Laser Spine Institute on Facebook, Twitter, LinkedIn, Google+, YouTube & Pinterest.

1)    Tell us a little bit about your career, educational/professional background and how you got to where you are today.

I graduated in 2006 from the University of Florida (Go Gators!) with a bachelor’s degree in journalism, but my path to becoming a public relations professional began long before I arrived in Gainesville. Like most little boys, I just knew that I was going to be a professional baseball player. But somewhere along the way, I accepted that if I couldn’t be a baseball player, I’d do the next best thing and write about it. Fast-forward to a college internship at my hometown daily newspaper, and I quickly learned that my backup plan wasn’t in the cards either. As much as I love baseball and hot dogs, the idea of eating one for dinner in a stadium press box every night quickly lost its appeal. As graduation approached, I considered other opportunities where I could put my interest in news and communications skills to good use, and PR just seemed like a natural fit. I nabbed my first PR gig a few months later and never intend to look back – that is, unless the Tampa Bay Rays come calling with a spot on the roster.

2)    What do you love most about working as a PR professional?

Like most PR pros, I get a little stir-crazy with monotony. I absolutely love how things can turn on a dime in public relations, and I thrive on its frenetic pace. Given my writing background, I feed off the notion that my words – be it a pitch, script, news release or any other communications piece – can help drive strategy or company initiatives. I can also appreciate how social media has become such an integral piece of the marketing and PR pie, and can’t wait to see what the next platform du jour will entail.

3)    In grade school, what things did your teachers note on your report cards that you feel correlate to the PR pro you are today?

Storytelling has always come easy for me. I can vividly remember being in elementary school and sitting down at our kitchen table to write page after page of a story that was rattling around in my head. And if it wasn’t a fictional story I created, it was a book report or a speech for the school’s annual contest. Fortunately, my teachers fostered that creativity, imploring me to write and write some more. Had I not received that encouragement and foundational support, I have no idea where I’d be today or what I’d be doing. To say that I’m thankful for that is an understatement.

4)    When you see a great story in the press, what’s your immediate thought?

The wheels in my head start instantly turning, and I envision how I would handle that story if I were managing it. What’s the distribution plan? How can I get the most traction out of the story? What print publications might be interested? Is there a visual for TV? What kind of buzz would this get in social media? From there, I like to follow along to see what path the actual PR pro took in leveraging the story’s value. I like to look at these as if they’re ongoing case studies.

5)    What’re some of your personal hobbies outside of work/PR?

Outside of work, my life revolves around my wife, Meredith, two-year-old son Cooper (named after Cooperstown, N.Y., home of the National Baseball Hall of Fame!), and our puggle, Brady. Meredith and I are both die-hard Gator fans, along with being football season ticket holders, so Saturdays in the fall are reserved for the Orange and Blue. I have a tremendous interest in photography (if only I were any good), love live music and could spend hours (and have) in the museums that are sprinkled throughout downtown St. Pete. And though I don’t get to do it as much as I’d like, I also really enjoy traveling.

If you are interested in being featured in a “PRSATB Member Spotlight,” please reach out to Jenna Stock.

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