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50th Anniversary of APR: Marissa Segundo, APR

May 7, 2014

This year marks the 50th anniversary of the Public Relations Society of America’s Accreditation in Public Relations (APR) program. 

See president-elect and PRSA Tampa Bay chapter member, Marissa Segundo, APR  featured in PRSA National’s website on Monday discussing her professional journey and what the accreditation has done for her career.

 

“You don’t realize how proud of yourself you will be until the computer screen flashes ‘passed,’ Segundo said.  “It is then, that you will realize that your hard work, study and strategic thinking have paid off. For me, achieving the APR says that I am a capable communicator, strategist and evaluator of public relations campaigns. The APR reinforces the public relations skills you already have and reminds you of the foundations on which this industry was built. I would recommend it to anyone who has been in the public relations field for more than 4-5 years and would like to pursue a professional accreditation that instills pride in the profession.”

To prepare for the APR, PRSA Tampa Bay offers Tampa Bay-specific classes.

“Our chapter also sponsors a six-week APR course,” Segundo said. “During that time, you are able to hone your skills in research, planning, implementation, evaluation, crisis planning and more. You also become like a family with your fellow APR candidates. Everyone provides support for one another through the process and you form invaluable friendships and professional contacts. Several participants in my APR class have since sought leadership roles in our chapter.”

For more information on upcoming chapter classes, contact this year’s accreditation chairs Michelle Griffith, APR and Suzanne Grant, APR. To learn more about the APR program, click here

 

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