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A Look Back at the Write Stuff

February 5, 2014

By Sam Raziuddin, B2 Communications


Tampa Bay PRSA’s sold out program Jan. 30, 2014

Last Thursday, more than 50 Bay area PR professionals gathered near downtown Tampa for “The Write Stuff: Perspectives on Five Areas of PR Writing” program. Five experts in different areas of PR writing shared valuable insights and discussed important aspects of each writing style, including potential challenges and possible solutions.


Program organizers Bobby Eagle and Betty Carlin with Tampa Bay Times reporter, Jeff Harrington (right)

The first presenter, Kyle Parks of B2 Communications, discussed the ins and outs of agency writing, sharing the value of agency-to-client relationships. Joseph Priest of Syniverse covered the intricacies of corporate writing, giving advice on self-proof reading and dealing with long chain-of-command reviews. Nancy Robbins-Lackey of Lackey Consulting, shared advice on writing effective grants and relationship building for nonprofit organizations and funders. Jeff Harrington of the Tampa Bay Times gave tips on effective news writing, collaborating and communicating with reporters. Finally, Kat Lewis of Visit Tampa Bay shared her experiences in managing the destination marketing organization’s many social channels providing innovative techniques for social media writing.

Each expert rotated every 15 minutes among five tables of note-taking PR professionals. The format resulted in interactive meetings complete with helpful handouts and mini Q&A sessions.

The sold out event was the first of the chapter’s monthly continuing education programs for 2014.

To learn more about the next PRSA Tampa Bay event, “Charting the Course: Strategic Communications Planning” and other chapter events, visit the Meeting Information page here.

To view materials from the program, see below.

B2 PRSA writing handout, B2 Communications
LaguageResources, PR Tactics
Proof Positive, PR Tactics
LaguageResources, PR Tactics
Poynter Writing Tools & Article, The Poynter Institute
Corporate Writing, Joseph Priest
Kat Lewis_writing for social media_PRSA, Kat Lewis
Grant Writing tips, Lackey Consulting
How to Build Relationships with Funders, Lackey Consulting

One Comment leave one →
  1. Lisa Braswell permalink
    February 6, 2014 11:17 am

    Excellent article! Love the hand-outs.

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