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PRSA Tampa Bay Member Spotlight: Kelsy Pazur

January 22, 2014

Every two weeks, we put a spotlight on a PRSA Tampa Bay member to learn more about their public relations background, advice on best practices and why they love working in the field.

Cheers to our first PRSA Member Spotlight of 2014! Kelsy Pazur, director of PR & Marketing at Franklin Street, is “living proof that taking a chance can be the most rewarding professional move you make, literally.” Kelsy moved from Baltimore to Tampa in 2011 to advance her professional career.

Name: Kelsy Pazur

Kelsy Pazur

Kelsy Pazur

Title: Director of PR and Marketing

Company/Organization: Franklin Street

PRSA Involvement (past and present): Current Member; Former PRSSA Vice President of East Carolina Chapter

Follow Kelsy on Twitter: @kelsypazur

1)    Have you ever done anything out of the ordinary to apply for and/or get a job?

In 2011, I was working in Maryland as a PR and Marketing Coordinator for a non-profit and had reached the ‘glass ceiling’ with my current employer. I knew I wanted to advance to a Director position but wasn’t having any luck in my hometown. Anxious for a change of pace and scenery, I posted a conversation to the PRSA Tampa Bay Chapter’s LinkedIn Group page asking if anyone had suggestions for a PR professional looking to move into the area. Within a day, Missy McFarlane responded to my post suggesting I take a look at a job opening for a PR and Marketing Director for a real estate company. That same day, I submitted my resume and cover letter, received a call back from the COO within 20 minutes, and had an interview and flight scheduled from Baltimore to Tampa for the following week. I’m living proof that taking a chance can be the most rewarding professional move you make, literally.

2)    What do you wish someone had told you when you first started your career in PR?

–          Trust your instincts. If it feels wrong, it is wrong. Stay true to your ethics and personality.

–          Be available. Return calls, answer questions honestly. In today’s world, most information is accessible within a few clicks, so why make their job harder while ruining your reputation?

–          Respect timeliness. Pay attention to deadlines, when publications ‘go to bed,’ and when vacations start and end. Don’t underestimate the importance of having the right comment at the right time.

3)    What do you suggest students do to stand out among applicants in the competitive job market?

Above all else, get involved and get experience wherever you can. Being able to present a portfolio of work beats a sorority/fraternity position any day. Show how you became a member of an organization to actually get involved and gain value aside from simply listing it on a resume to fill space. Once you get the interview, do your research on the company and truly understand how your skills can add value to the position. Lastly, write a thank you note to your interviewer. Simple acts of gratitude are highly valued in today’s fast-paced world and just might get you the second interview.

4)    What do you love most about working as a PR professional?

For me, I love knowing that my work is helping to grow my company. As a relatively young company, PR is an integral component in growing our brand awareness, which is key in everything from recruitment efforts to market penetration.

5)    In grade school, what things did your teachers note on your report cards that you feel correlate to the PR pro you are today?

When I almost failed debate class because I couldn’t stop arguing my side – that was when I knew I was made for PR. I could take any argument against my case and make the other side agree they were wrong. In PR, it isn’t necessarily about the information you have or don’t have; it’s all about how it is presented.

If you are interested in being featured in a “PRSATB Member Spotlight,” please reach out to Jenna Stock.

One Comment leave one →
  1. Brian Lowery permalink
    January 23, 2014 10:24 pm

    This young lady is very well put together. She has to be the smartest person I know. Congratulations Kelsey I always knew you would do big things in your life. Love ya, Brian

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