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Like it or not…Your Brand Can Make You – or Break You!

November 7, 2013

Image“Brand On!” This was the final piece of advice from one of the nation’s most-recognized and relevant experts on the topic of branding. Karen Post, or rather the Branding Diva, addressed a packed room of public relations professionals during Wednesday’s Agency Leaders program at Brio Tuscan Grill. The author, consultant and internationally sought-after speaker, did not disappoint.

Starting her career at the age of 22, Karen has surpassed all expectations – building two successful companies including an award-winning marketing and communication agency and a legal communication firm specializing in high-stakes litigation. Today, Karen works as a speaker, author and consultant for global organizations. She was also the first female American speaker to address the Saudi Arabian Airlines national conference in 2011.

Throughout her career, she has helped a multitude of corporations increase their brands’ distinction in the marketplace. From start-ups to Fortune 500 companies, she’s ignited companies such as: ACNielsen, Choice International, Cox Cable and Media, Saudi Arabian Airlines, Chevron, Johnson & Johnson, Bank of America, Xerox, Pepsi, and Procter & Gamble along with many emerging businesses, trade associations, professional athletes, entertainers, and politicians.

Karen is a regular branding commentator on FOX TV in Tampa and with the national network in New York City. She’s been featured in more than 300 business media outlets, including The Wall Street Journal, Fortune, NBC, Bloomberg radio and TV, CBS’s Early Show, the New York Times, the New York Post, Fast Company, The Miami Herald, The Boston Globe and NPR.

With all of her success, Karen has also seen her share of roadblocks in her career. A slide reading “No business, No brand, No bed,” shared one of one of the most trying life experiences she had to muster through. “As much as it’s hard to admit,” she says, “the ugly stuff happens.”

As a former PR practitioner, Karen has a special place in her heart for the PR community. She leaves us with some simple lessons to remember when it comes to implementing your brand – whether it is for your independent business or for other reasons:

  • Define your brand and your purpose, you can’t brand anything without having a plan
  • You need a promise, what is it that you can promise?
  • Hit all 5 senses: sight, sound, touch, smell, and even taste if you can
  • Positioning, how will you position yourself within your environment?
  • Points of difference from others, these are tangible things that make you stand out!

She encourages sticking to who you are and working with others that compliment who you are. “Don’t be afraid to turn down business that doesn’t suit you,” she said. “You probably won’t get along anyway.”

BrandingDiva_4_resizedTo learn more about Karen and her life experiences, check out her latest books, Brand Turnaround: How Brands Gone Bad Returned to Glory… and the 7 Game Changers that Made the Difference (McGraw-Hill) and Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds (AMACOM).

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