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PRSA Tampa Bay Member Spotlight: Noelle Anderson

May 8, 2013

We’re excited to announce that we’ll be publishing bi-weekly ‘PRSATB Member Spotlights’ in order to dive into the wealth of information and advice our experienced members have for seasoned and new professionals.

First up, we’re highlighting PRSA Tampa Bay’s 2013 Chapter President, Noelle Anderson, APR.

Noelle Anderson

Noelle Anderson

Name: Noelle Anderson, APR

Title: Principal & President

Company/Organization: True Blue Communications

PRSA Involvement (past and present): 2013 Chapter President

Links to Personal and/or Professional Social Channels:

1)    Have you earned your Accreditation in PR? If so, at what stage in your professional career do you recommend pursuing an APR and why?

I earned my APR in December 2009, which was about five-and-a-half years after graduating from the University of Florida with a bachelor’s degree in public relations. For me, this was a good point in my career to refresh much of what I’d learned in college, with the perspective of having several years of real-world PR experience under my belt.

I think the point at which it’s best to pursue the APR varies for each individual. Candidates need to have reached a certain level of experience in particular practice areas to pursue the designation with a high likelihood of success. Also, preparing for the Readiness Review Panel and computerized exam takes a significant amount of time and effort, so being in the position to make this commitment is an important consideration.

I highly recommend qualified candidates interested in pursuing the APR do so, as it’s a tremendous learning experience that produces better public relations professionals. For me, it is one of the professional achievements of which I’m most proud.

2)    What do you love most about working as a PR professional?

I am very intrigued and moved by the power of communication, especially when it benefits worthy causes and motivates positive changes. I have worked with many nonprofit organizations over the past decade, and some of the most rewarding moments of my career have involved making a difference in the lives of real people, thanks to PR and marketing projects that give a voice to those deserving causes and organizations.

3)    Do you think it takes a certain kind of personality to thrive in PR? What traits are most important?

The public relations professionals I admire most share the following traits: they are good listeners; they are open-minded to different perspectives; they are honest, conscientious and have a high level of integrity; they are optimistic, positive-thinkers; they are open to adapting and evolving (in this case, according to the changing needs of their clients/employers and the communications industry); they are strategic, organized, focused and good planners, while also being creative when needed; they pay close attention to details, while always keeping the big picture in mind.

4)    What personality traits and intangible qualities do you look for when recruiting new PR talent?

When building teams, I look for people who have go-getter attitudes and recognize the inherent value of doing your best work. People who are self-motivated, eager to learn, enjoy new challenges, and want to continue growing and improving, are the types of individuals I like to work with, and you can’t teach those things – typically, either someone has those traits or they don’t.

5)    How did you decide on a career in PR?

When I showed up at freshman orientation at UF and was told to pick a major, I honestly wasn’t sure which to choose. Needing some guidance, I told the counselor my strengths and interests at that time – writing, special event planning, television news, public speaking, managing people, being creative – and asked which major he would recommend, thinking it made sense to pick a career I actually enjoyed (novel, idea, huh?). The counselor recommended public relations, that’s what I choose, and I haven’t looked back since.

If you’re interested in being featured in a ‘PRSATB Member Spotlight’, contact Jenna Stock at

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