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Social Fresh EAST 2013 Recap

April 26, 2013

By Jenna Stock, TV Digital Coordinator at HSN


April 18 and 19 marked another Social Fresh EAST for the books. This year’s conference brought together social media marketing professionals from around the country and featured a top-notch speaker lineup with 15 of the brightest and most influential experts in the industry.

We thoroughly enjoyed ourselves at this year’s event – from the amazing speakers to the hands-on social media strategy brainstorming competition and had many opportunities to mingle with like-minded social media enthusiasts during networking breaks and evening happy hour receptions. Social Fresh 2013 did not disappoint.

Spike Jones

Spike Jones

Here are some of our favorite takeaways and sound bites from the highest-rated Social Fresh event yet:

“In social media, we are the conduit between a person and their passion. It’s not about the product.” – Spike Jones, Group Director, Engagement at WCG

“Three reasons people share content online – Ego. Information. Emotion.” – Spike Jones, Group Director, Engagement at WCG

“Lifespan of Twitter: dead in 15 minutes; Facebook: dead in 30 minutes; Instagram: dead in 2 days; Tumblr: dead in 9 days.” – Chris Tuff – SVP, Director of Emerging Media at 22squared

Chris Tuff

Chris Tuff

“Create editorial calendars for different segments of your audience.” — Chris Tuff – SVP, Director of Emerging Media at 22squared.

“Favorite nice things people tweet about your brand; curate it, you have honest marketing material.” – Christopher Penn, VP Marketing Technology at SHIFT Communication

“If you didn’t laugh, learn or love your content as you were creating it, you have bad content. Don’t publish. Start over.” – Christopher Penn, VP Marketing Technology at SHIFT Communication

“Developing a plan for your social organization is the hardest part to nail down because you have
to start with the end in mind.” – Adam Kmiec, Global Head of Digital & Social at Campbell Soup Co.

“Facebook has taken the value out of the word ‘friend.’” – Ted Rubin, Collective Bias

“Think twice before unfollowing “inactive” followers on Twitter. It’s your audience; they’re listening.” — Ted Rubin, Collective Bias

Adam Kmiec

Adam Kmiec

“Focus on employee relations. If employees are passionate about your brand, they’ll freely talk about it on social media, thus increasing employee retention.” – Ryan Cohn, VP of Social/Digital at Sachs Media Group

“Selling to someone gets you a customer today; helping and educating someone gets you a customer for life.” – Jay Baer, President of Convince & Convert

“Build and maintain a relationship with your fans in a personal way. Listen. Learn. Engage. Celebrate.” – Kevin Vine, Interactive Marketing Manager at Dunkin’ Donuts

“Consumption is less about reflecting who we are… as much as it is about who we wish to be.” – Katie Richman via Paul Mullins, The Archeology of Human Consumption

Ryan Cohn
Ryan Cohn

“To master the digital channel, ask yourself: 1. How do I add value? 2. How do I make my buyer the hero? 3. How do I equip my buyer for success? 4. How do I attract more audience?” – Chris Brogan, CEO & President, Human Business Works

If you were unable to attend, you’re in luck! Our friends at Social Fresh were kind enough to provide us with a link to all the speaker decks from the conference.

You can also take a look at the awesome photos from the conference here, courtesy of hospitality and content social experts, Spherical Communications.

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