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PRSA Tampa Bay welcomes three new APRs to its ranks

April 12, 2013


Karen Frashier, APRMany strive to achieve the Accredited in Public Relations (APR) credential. PRSA Tampa Bay recently completed its winter class led by Karen Frashier, APR, Fellow PRSA, (at left) adding three new APR members. The chapter now has 61 accredited members – which is 30 percent of all chapter membership.

R. Brandon Moore, APR, Public Affairs Coordinator for Tampa Bay Water as the first member of the winter class to complete his exam.  Michelle Bauer and Laura Fontanills also passed the exam, making Common Language – one of the chapter’s all-APR public relations agencies.

Michelle Bauer“I cannot imagine ever having finally committed to do the APR without the class Karen Frashier put together and offered through PRSA Tampa Bay,” Bauer said. “We are all so wildly busy that the structure of the class is a huge benefit, and the supporting materials and tips were truly valuable. Karen’s encouragement to think through strategic scenarios was extremely helpful. She assembled a dream team of advisors who shared a mix of test taking tips and subject matter expertise. It was a master class in every sense of the word. I am really, really grateful for the experience and enjoyed going through the course with my fellow PRSA members.”

According to PRSA National, the APR credential is a recognized standard established in 1964 as the profession’s only national post-graduate certification program.

It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct. The skills acquired through the process are applicable to any industry or practice area. Currently, more than 5,000 professionals from the agency, corporate, association and education fields hold the APR mark, Harold Burson and Daniel J. Edelman notable among them. Granting of APR is overseen by the Universal Accreditation Board.

Laura Fontanills, APR“Going through the APR process was an extremely challenging and worthwhile experience,” Fontannills said. “Karen’s guidance and motivation throughout the process made all the difference. I don’t think I could have been as well prepared to take the exam without the PRSA Tampa Bay program Karen has designed and the knowledge she and the rest of the mentors shared with me. I have no doubt that preparing for the APR exam has helped me to be a better public relations professional.”

The spring class for APR preparation is under way. If you are considering accreditation, please reach out to Karen Frashier, Michelle Griffith or Suzanne Grant for information to prepare you for the next class.

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